In some ways it’s a pretty unlikely story. You see I haven’t always been a REAL food fan. In fact for over 15 years I worked as a marketer for some of the biggest processed food companies in the world. It wasn’t until I left the industry that I was able to take a closer look at what I was doing and detach from the “Big Food” culture infofurmanner.de. While I still believe people ultimately have the choice and responsibility to decide what to eat, I’ve concluded that your average consumer doesn’t stand a chance to know what’s really in their food. The misleading marketing tactics and deceptive labels make it impossible for someone to really understand what’s healthy and what’s not.
So that’s why I created this site … to pull back the curtain on Big Food companies, tell you about the tricks they use to get you buying more junk food, and share with you recipes and tips for living a happier and healthier life.
A little more about my family, and what we’re doing …
My family didn’t start our real food journey when my son was an infant or toddler. Although I’m sure that has its own set of challenges, we started when we already had a whole host of bad habits. But to start our real food journey right as my son was entering his teenage years—now that’s a challenge. If you know anything about teenage boys, they’ve got a food culture that fully embraces highly processed junk food and unhealthy eating.
To further complicate matters, I’m a divorced parent. And while even married parents can have disagreements about food, the divorced thing just complicates things a bit more since there are different food values in each home.
Why do I bring this up? First, it’s to give you hope. Despite the challenges you may face with your family, I’m confident you can make progress. We’ve done it, and our situation is hardly ideal. Second, I think my experience has resulted in me taking a fairly sensible approach to food and the food debate. Not only are there a lot of really extreme opinions out there, but I also realize how hard it is to make changes in your family’s eating habits. So rather than go for an all or nothing approach (FYI, I kinda tried that and it didn’t work), I embrace making simple steps forward on one’s food journey. It all begins by learning more about what’s in your food, defining your own set of food values, and then setting goals that gradually help you align your eating habits with those values.
We’ve come a really long way in the past five or so years, however we’re certainly not perfect. But when I look at all the challenges I face parenting my teenage son through issues like respect, drugs, sex, and encouraging him on his path in life, I realize that food is just one of the many “battles” I face. While I think it’s a very important issue, I find it’s oftentimes more about doing my best, letting go of perfection, and leading by example.
So no matter where you are on your REAL food journey, I hope you’ll join us and subscribe to our newsletter. Thanks to my experience as a Big Food marketer, you’ll get unparalleled insight into how food companies really work, and the tricks they use to getting buying more processed foods. I also hope you’ll learn some great tips and recipes for eating healthier, REAL food meals and snacks. Finally, we’re trying to create a community that supports steps forward versus judging behaviors. So hopefully you’ll find us encouraging no matter where you are on your journey!
Interested? I hope so! To learn more about us, feel free to browse around. Also I’ve shared some links below to pages and posts you might find particularly interesting as you get to know us better!
Thanks again for stopping by!
Other articles you might enjoy:
- More on my personal story
- Why I cut out processed food
- My food values
- Our Vision, Our Values, Our Approach, and Our Ethics for this site
- Deliciously Imperfect means letting go of unrealistic standards for eating.
- Hello Again … I’m back to blogging … why I left blogging, and why I’m back.