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All Natural … Really?: Hormel Natural Choice Deli Meats

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Hormel Ham In this week’s edition of my new series “All Natural … Really?” I take a look at Hormel Natural Choice Deli Meats.  First introduced in 2006, this line has 11 different varieties of deli meat and claims to be “the first nationally distributed line of all natural sandwich meats with zero preservatives and no artificial colors or flavors.”  After checking out the line-up in my local grocery store, the “100% Natural” claim just seemed too good to be true, so I did a little investigating.

Now according to Hormel’s website, their line-up of Natural Choice products can avoid nitrites, nitrates, MSG, and other artificial ingredients thanks to High Pressure Processing.  “High-Pressure Processing (HPP) is a cutting-edge USDA—approved all-natural process that utilizes intense water pressure to protect against harmful bacteria without affecting a food product’s taste, texture, appearance or nutritional value.  Products are packaged, sealed and then placed in a cylinder-shaped pressure chamber where it is surrounded by water. Up to 87,000 pounds of water pressure–roughly equal to five to six times the pressure found at the bottom of the deepest ocean–are exerted per square inch, protecting against harmful bacteria and sealing in freshness and flavor naturally, with no preservatives needed.”

After reading more about this process, I was actually pleased to find out it didn’t involve chemicals, irradiation, or other more questionable means of preserving foods.  Still, my intuition was telling me this was all too good to be true.  So, I contacted Hormel to find out more about the meat used in the production of their Natural Choice products.  Here’s what they said:

“There are no hormones allowed by law in any poultry products.  Beef and Pork are allowed to use hormones. Antibiotics are used only when necessary in all animals and then there is a withdrawal period before the animal can be processed. The animals are tested for any residue before being processed.”

And there you have it … hormones and antibiotics are used in the production of Hormel Natural Choice Deli Meats.  In fact not only would these meats fail to qualify as “All Natural” in many other countries, in the European Union they wouldn’t even be allowed to be on a grocer’s shelf because some of the items contain meat from animals treated with hormones.  Unfortunately, the United States’ FDA doesn’t have any restrictions like these, and as my series “All Natural … Really?” points out, “All Natural” products really may not be as good for you as you think.

So what do you think of products labeled “All Natural”?  Do you trust them implicitly?  Or do you consider them just a little less bad for you?

To read more articles from my series “All Natural … Really?” click here.

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6 comments… add one

  • V.L. January 17, 2013, 3:30 pm

    Ok. So have you actually found any lunch meat readily available out there that is totally natural meaning…without all of the above AND without the beef or other meats being treated with hormones and antibiotics? This was upsetting as we’ve been buying this line of Hormel for about a year now…

    Reply
    • Bruce Bradley January 20, 2013, 2:21 pm

      V.L.:
      Applegate is also a growing, national brand that offers organic and hormone-free/no-antibiotic options. Also check at your local food co-op to see if they have any local/regional brands they may recommend.

      Thanks for your comment and for visiting my blog.

      Regards,
      Bruce

      Reply
  • Carrie October 10, 2013, 6:18 pm

    I really appreciate you checking into this. I saw a coupon for this and thought I would go check it out. No I do not trust All Natural labels at all. Applegate does have a few products at my local Kroger and they are very tasty. Also Trader Joes has some meats as well. I can not consume anything that is not Natural…I get very ill for 24-72 hours and am bed ridden. With such reactions I don’t allow my children to eat the garbage that’s out there.

    Reply
    • Jeff February 13, 2014, 5:02 pm

      Also check out the Simple Truth items at Kroger stores. These are made with antibiotic free meats, with no hormones added and vegetarian fed diets. I like these better than Applegate, and they cost less. Read labels carefully. I have found some items at Traders Joe’s that have sodium lactate added.

      Reply
  • Clothilde Hall July 29, 2014, 9:55 am

    Does Hormel use ractopamine in its pork products?

    Reply
  • Clothilde Hall July 29, 2014, 9:59 am

    please tell me if Hormel uses ractopamine in its pork products.

    Reply

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  • About Me:

    Bruce Bradley

    Bruce Bradley

    I'm a father, food advocate, consultant, and author.

    Bruce is a former processed food exec turned food advocate, blogger, and author.

    Before his food advocacy work, Bruce worked for over fifteen years as a marketer at companies like General Mills, Pillsbury, and Nabisco. As one of the only former processed food marketers actively speaking out about concerns over the food we eat, the media often seeks Bruce out for his honest perspective. His 2011 interview, Confessions of a former Big Food Executive, was one of Grist online's Top 10 clicked stories for 2011.

    Bruce now writes, performs speaking engagements, and provides business strategy and marketing consultant services to help ethical, sustainable businesses reach their potential.

    Bruce graduated with an MBA from Duke University and a B.A. from Davidson College. Born and raised in Ft. Lauderdale, FL, he now lives in Minneapolis, MN with his son and their dog, Katie.

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