My Novel … FAT PROFIT$

Bruce Bradley's FAT PROFIT$ is an action-packed thriller that explores the question, "Is the food we eat safe?"I always dreamed of writing a novel. And as crazy as it may sound, writing my thriller, FAT PROFIT$, is what gave me cause to take a step back from the processed food industry and re-examine its practices.

Why write a thriller?:

I often get the question, “So why did you write a thriller versus a non-fiction exposé of the food industry’s deception?” The simple answer is I’ve always loved the suspense genre, and I thought a novel would be a powerful yet entertaining way to illustrate Big Food’s greed and corruption. So blending the fast-paced action of a thriller with an insightful message about food, FAT PROFIT$ was born. (If you’re interested in learning more about why I wrote a thriller, check out the story of my REAL food journey.)

If there’s one thing I’ve learned from over fifteen years of marketing experience it’s that storytelling is the most powerful way to communicate and influence people. Yes, facts can be compelling, but most people just don’t know which study to believe. In contrast, stories evoke emotions, and they’re how we are innately wired to communicate. As legendary author Maya Angelou wrote, “… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” And while some people might reject or ignore statistics, stories can break down walls—stories are how we make meaning of life.

The response to FAT PROFIT$ has been overwhelmingly positive. Real food enthusiasts are entertained and love getting a behind the scenes glimpse into Big Food. Thriller aficionados savor the action and suspense and are left wondering, “do I really know what’s in my food.” As one early reader put it, “FAT PROFIT$ is a fun, heart-pounding, suspenseful read! What a great way to start a conversation about real food!”

What’s FAT PROFIT$ about?

FAT PROFIT$ is an action-packed thriller set in the heart of the processed food debate. Here’s a super brief summary of the plot:

“Is the food we eat safe? After uncovering a trail of corporate deceit surrounding the FDA approval of International Food & Milling’s latest weight loss product, Andrew Hastings realizes he’s the latest target and must escape with his son to reveal the truth and save his family.”

Where can I learn more?

You can learn more about FAT PROFIT$’ plot, check out reviews, and read the first chapter for free at the FAT PROFIT$ website.

Where Can I buy FAT PROFIT$:

FAT PROFIT$ is available for purchase at all online and traditional retail bookstores. E-book copies are also available for all different kinds of e-readers. Just visit the FAT PROFIT$ website for more information.

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