Bruce Bradley is a former processed food exec turned food advocate, blogger, and author.
Before his food advocacy work, Bruce worked for over fifteen years as a marketer at companies like General Mills, Pillsbury, and Nabisco. As one of the only former processed food marketers actively speaking out about concerns over the food we eat, the media often seeks Bruce out for his honest perspective.
Bruce now writes, blogs, performs speaking engagements, and provides business strategy and marketing consultant services to help ethical, sustainable businesses reach their potential.
Bruce graduated with an MBA from Duke University and a B.A. from Davidson College. Born and raised in Ft. Lauderdale, FL, he now lives in Minneapolis, MN with his son and their dog, Katie.
My whole family lovespasta, so I’m always on the lookout for a new pasta creation to try out at home. I recently was out to dinner and tried a bite (or two) of a friend’s Gorgonzola Pasta dish. After asking the chef about his recipe, I came up with my own restaurant-inspired version. And voilà my Gorgonzola Pasta with Vegetables recipe was born!
True to form, my first changes to the recipe were all about making it a little healthier to eat and easier to prepare! How? Here’s what I did: (more…)
I grew up eating frozen Chicken Pot Pie. As a child of a working mom in the 70’s and 80’s, Swanson Chicken Pot Pies were one of her go-to solutions for getting a meal on the table after a long day of work.
While I’m not exactly sure what was in those Swanson Chicken Pot Pies, my jaw dropped when I saw a recent advertisement by Marie Callender.
Marie Callender’s Chicken Pot Pie TV Commercial
Here’s a full script of Marie Callender’s Chicken Pot Pie advertisement:
Marie believes that her chicken pot pie gives you the perfect recipe for catching up with family. So she takes the time to prepare a golden flaky crust made from scratch and mixes crisp vegetables with all white meat and bakes it to perfection. Because Marie Callender knows that making the perfect dinner isn’t as easy as pie, but finding someone to enjoy it sure is. Marie Callender’s—It’s time to savor! And now there’s even more to savor with family sized pot pies.
What so wrong with this ad?
The line that really gets under my skin is:
“So she takes the time to prepare golden flaky crust made from scratch.” (more…)
I love comfort foods like Chicken Pot Pie. Unfortunately, most of the pre-packaged/frozen versions contain some not-s0-good ingredients and additives—despite what their advertising might say! So what’s my answer? My BEST Homemade Chicken Pot Pie Recipe Ever!
I love spinach! That wasn’t always the case, though. Growing up it was one of those veggies that got pushed around my plate. 😮
These days, though, I love spinach in so many different ways—sauteed, creamed, in soup and smoothies, and especially as a base for salads like my Orange Spinach Salad with Almonds and an Orange Vinaigrette. Yummm!