I grew up eating frozen Chicken Pot Pie. As a child of a working mom in the 70’s and 80’s, Swanson Chicken Pot Pies were one of her go-to solutions for getting a meal on the table after a long day of work.
While I’m not exactly sure what was in those Swanson Chicken Pot Pies, my jaw dropped when I saw a recent advertisement by Marie Callender.
Marie Callender’s Chicken Pot Pie TV Commercial
Here’s a full script of Marie Callender’s Chicken Pot Pie advertisement:
Marie believes that her chicken pot pie gives you the perfect recipe for catching up with family. So she takes the time to prepare a golden flaky crust made from scratch and mixes crisp vegetables with all white meat and bakes it to perfection. Because Marie Callender knows that making the perfect dinner isn’t as easy as pie, but finding someone to enjoy it sure is. Marie Callender’s—It’s time to savor! And now there’s even more to savor with family sized pot pies.
What so wrong with this ad?
The line that really gets under my skin is:
“So she takes the time to prepare golden flaky crust made from scratch.” (more…)
Breakfast can be one of the hardest meals of the day, especially if you’re not a morning person. Yes, that “not a morning person” comment needs a big arrow pointing at me. 🙂 So marketing healthy, convenient breakfast foods is literally a goldmine for food companies. But are most of these products really healthy? Let’s take a closer look at one of the newest “healthy” breakfast products on the block—Quaker Breakfast Flats.
Honestly, these are one of those products I want to love. They’re available in three varieties (Cranberry Almond, Banana Honey Nut, and Golden Raisin Cinnamon), and they sound delicious and healthy. (more…)
Many people think that choosing a taste test winning brand makes a lot of sense. After all, don’t we all want better tasting food? But after learning what it takes to be crowned a winner, you may want to think twice before choosing foods that have “won” a taste test.
Why are taste tests so popular in the food industry?
It shouldn’t be too surprising that taste tests are used by food companies. Obviously, taste plays a powerful role in what brands people choose. Food companies, however, conduct taste tastes for a variety of different reasons: (more…)
The break-up was a long time coming. After leading General Mills’ Honey Nut Cheerios (the cereal category’s #1 selling brand) and Hamburger Helper businesses, I had grown increasingly weary and wary of the processed food industry. (more…)