Sweetmyx: A New Sweetener That’s Sneaking Into Our Food

Sweetmyx is a new sweetener that food and beverage companies plan to sneak into our food. But is it safe?Reducing the amount of sugar in our diet undoubtedly improves our health. Reducing sugar intake could help people lose weight, have more hydrated skin and have a healthier mouth. Teeth are the first part of the body to come into contact with sugar, therefore taking the brunt of the sugar’s impact. This can have a detrimental impact on someone’s oral health, especially if oral cleaning isn’t as good as it could be. However, for the processed food industry, increased consumer concern over sugar is one of the top threats to their profits. After all food and beverage companies are highly dependent on sugar to make its products taste better and drive cravings that keep people coming back to buy more and more.

To address this challenge food and beverage companies have been on the hunt for a silver bullet to cure their sugar addiction. One company that Big Food has enlisted for support is Senomyx, an American biotech firm that creates additives that change how our food tastes and smells. By mapping the tongue and using its proprietary technology to understand what chemicals trigger our taste receptors, Senomyx has created a pipeline of artificial and natural additives that they hope will transform the foods we eat and drink. The question is, are these additives safe? And given the processed food industry’s track record, will we even know what’s being added into our food? (more…)

Sweetmyx is a new sweetener that food and beverage companies plan to sneak into our food. But is it safe?

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Losing Faith: One Mom’s Frustration With Cause Marketing
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Losing Faith: One Mom’s Frustration With Cause Marketing

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What do you get when you mix big food and beverage companies with non-profit organizations that are desperate for cash? Yes, cause marketing (sigh!). If you’ve been following my blog for a while, you’ve probably already heard me express concerns. And while the dastardly practice of linking health-related causes to unhealthy products is still quite active as this National Heart Month can attest, I’m optimistic that change is in the air.

“Why,” you may ask? More and more people are starting to speak up. In fact, when I researched my post about Pinkwashing last fall, I learned there are entire efforts like Think Before You Pink that are fighting to protect their cause from loosing relevancy at the hands of frivolous, misleading promotions. And when a mom recently wrote me about her family’s experience with food, health, and cause marketing, I couldn’t resist asking her to share her story. (more…)

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Super Bowl Ad Brawl: There’s a Much Bigger Issue

superbowladbrawlOver a quarter of a billion dollars was spent Sunday night on Super Bowl XLVII advertising. With the big game day ranking as the second-largest annual food celebration behind Thanksgiving, it’s no surprise that over 40% of the ads were for food or beverages. And another shocker? Almost all of these ads peddle highly processed, unhealthy products that make our already bulging waistlines even bigger.

There’s no doubt that corporate giants dominate TV’s food advertising. But one of the more subtle yet influential ways these companies manipulate our conversations about food is found hidden in the drama over an ad that didn’t air during the Super Bowl. (more…)

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Big Food’s Insane Weight Loss Program

Albert Einstein defined insanity as "doing the same thing over and over again and expecting different results." If you believe this definition, then the world of weight loss surely qualifies as certifiably insane. Sandwiched between the holidays and the Super Bowl, Big Food celebrates "weight loss" annually as an occasion…

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My Roller Coaster Ride in the Battle for Real Food

Last night I had a great night. After talking to my fourteen-year-old son for years about the importance of eating quality food, I decided it was time for him to watch Food, Inc.  I had tempered my expectations. I even imagined that he would beg to turn it off after…

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