Reducing the amount of sugar in our diet undoubtedly improves our health. Reducing sugar intake could help people lose weight, have more hydrated skin and have a healthier mouth. Teeth are the first part of the body to come into contact with sugar, therefore taking the brunt of the sugar’s impact. This can have a detrimental impact on someone’s oral health, especially if oral cleaning isn’t as good as it could be. However, for the processed food industry, increased consumer concern over sugar is one of the top threats to their profits. After all food and beverage companies are highly dependent on sugar to make its products taste better and drive cravings that keep people coming back to buy more and more.
To address this challenge food and beverage companies have been on the hunt for a silver bullet to cure their sugar addiction. One company that Big Food has enlisted for support is Senomyx, an American biotech firm that creates additives that change how our food tastes and smells. By mapping the tongue and using its proprietary technology to understand what chemicals trigger our taste receptors, Senomyx has created a pipeline of artificial and natural additives that they hope will transform the foods we eat and drink. The question is, are these additives safe? And given the processed food industry’s track record, will we even know what’s being added into our food? (more…)