Minions Marketing Madness
Movie tie-ins are a popular food marketing trick that can make you buy stupid things you just don't need and aren't good for you!

Minions Marketing Madness

Who wins when movies partner with food companies to create marketing promotions? Not you!

Case in point, Minions. Yes, you may adore these oddly-cute, yellow creatures and their movies. But you’ve probably seen Bob, Stuart, and Kevin (the lead Minion characters) in many places other than the movie. Yep, they’ve been plastered on all kinds of food products. And if you’re anything like me, you may end up feeling a bit stupid when you fall for one of these food marketing tricks! (Yes, more on that later.)

The Minions movie's food marketing tricks can make you feel stupid after buying processed foods you just don't need and aren't good for you!

 

 

Why do big entertainment companies like to market their films via food?

Obviously movie companies want to make more money off their new releases, but how exactly do food tie-ins work into this formula? Well there are several angles that these entertainment companies are interested in: (more…)

Movie tie-ins are a popular food marketing trick that can make you buy stupid things you just don't need and aren't good for you!

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