Who wins when movies partner with food companies to create marketing promotions? Not you!
Case in point, Minions. Yes, you may adore these oddly-cute, yellow creatures and their movies. But you’ve probably seen Bob, Stuart, and Kevin (the lead Minion characters) in many places other than the movie. Yep, they’ve been plastered on all kinds of food products. And if you’re anything like me, you may end up feeling a bit stupid when you fall for one of these food marketing tricks! (Yes, more on that later.)
Why do big entertainment companies like to market their films via food?
Obviously movie companies want to make more money off their new releases, but how exactly do food tie-ins work into this formula? Well there are several angles that these entertainment companies are interested in: (more…)