Why I Quit Eating Processed Foods

It’s hard to believe, but about five years ago I officially “broke-up” with processed foods. Yes, I had left General Mills two years earlier, but I consider the break-up official when I purchased my first summer share at a local, organic farm in 2010.

Learn about a former processed food executive and the honest, fact-based reasons why he quit eating processed foods and made the switch to real food!

The break-up was a long time coming. After leading General Mills’ Honey Nut Cheerios (the cereal category’s #1 selling brand) and Hamburger Helper businesses, I had grown increasingly weary and wary of the processed food industry. (more…)

Bruce Bradley, a former processed food marketer, tells his Big Food break-up story!

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