Nine Reasons Why the Imminent Demise of Big Food May Be Wishful Thinking

Is Big Food Finally Doomed?I’ve recently read several articles that suggest we’re witnessing the demise of Big Food. But is Big Food really on life support? Or have the reports of its death been overly optimistic?

Don’t get me wrong—I’d love nothing more than to see the mass consumption of highly processed junk food come to an end! While I’m excited about the progress the food movement has made, I’m also frightened. Why? I’ve worked in Big Food, and I know how it thinks. Much like a virus mutating to survive, Big Food has proven to have incredible staying power. So while there’s no doubt food companies have taken it on the chin lately, here are 9 reasons why I’m scared Big Food may bounce back: (more…)

Nine Reasons Why the Demise of Big Food May Be Wishful Thinking

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