When I worked at General Mills I had the chance to do some channel marketing for the Green Giant brand. This involved coming up with retailer-specific plans for how to grow the brand at customers like Wal-Mart or Costco. What always amazed me, though, was how the ingredient label of even vegetables could be so complicated! Although I didn’t think about it much back then, it’s kind of ironic that those veggies that had been doused with lots of extra additives were called “value-added” vegetables within the company. Sigh. 🙁
Now while almost every piece of rationale dietary advice says we should eat more vegetables, what about these bags and boxes of sauced-up, frozen veggies? Personally, that’s where I think it can get a bit more complicated. In my book eating real vegetables of almost all sorts is a step in the right direction, but since many people don’t realize all the crazy ingredients that can be in some of these frozen vegetable mixes, I thought it would be worth sharing. After all, knowledge is power, right? So here’s the scoop on what’s in some of those bags of frozen, pre-sauced veggies, and you get to choose how to act on it, okay?