Eating Vegetables: The One Healthy Eating Habit Big Food Never Talks About And Why

Why do food companies ignore real vegetables in their healthy diet advice?What’s the one healthy habit you never hear food companies talk about? It’s the power of vegetables and other plants in our diets. Don’t believe me? To help illustrate this point I took a quick look at advertising spending for the past several years, and do you want to guess what percent of spending supported healthy, minimally processed fruits, vegetables, nuts, or other plants? Less than 0.1%! 1

Think about it. Despite all the weight loss and “healthy food” ads on television, how often do you see one for vegetables? Recently I’ve seen a couple for Bird’s Eye and Green Giant sauced-up vegetables, but in the big scheme of things, fruits, vegetables, nuts, and legumes get the short end of the stick. To make matters worse these days you’re more likely to find companies advertising that their highly processed junk food is as good as if not better than real fruits and vegetables, something that couldn’t be further from the truth. Here’s just one example of this strategy brought to life by FiberOne’s Oat and Chocolate Chewy Bars:

http://youtu.be/SPrLp-6Nmos

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Notes:

  1. Fruit juice advertising excluded since research demonstrates fruit juices provide significantly less nutritional benefit than their whole fruit counterparts.
Why do food companies ignore real vegetables in their healthy diet advice?

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