It’s Weight Loss Season (again)! If you’ve watched any TV the past couple weeks you’ve seen it happen before your eyes! The ads for diet plans and diet aids are streaming before us. And after months of pushing indulgence the food industry is now promoting health … or at least its version of health.
As a former food marketer who’s run countless processed food businesses in many categories, I understand how the food industry works. And this isn’t the first time I’ve written about Big Food’s paradoxical concern over weight loss. From the insanity of a “weight loss season” wedged between the holidays and the Super Bowl, to the deception of weight loss carpetbagging brands like Kellogg’s Special K, the food industry’s insincere attempts to make us healthier only accomplish one goal … making them boatloads of profits!
But after watching too many misleading ads to count and walking through several traditional grocery stores this week, I decided to share the latest ways the food industry is trying to scam us. So here’s my list of the TOP 17 ways you may be tricked with health claims: (more…)