Are All Marketers Liars?
In his 2005 bestseller Seth Godin proclaimed All Marketers Are Liars. It didn’t take long for Mr. Godin to admit that he was lying: I wasn’t being completely truthful with you when I named this book. Marketers aren’t liars. They are just storytellers… At the time Mr. Godin’s book was released, I was working in the […]