Recipe: Creamy Balsamic Vinaigrette
There’s nothing like the perfect salad dressing to make a salad delicious! And that’s exactly what my Creamy Balsamic Vinaigrette does—makes your salad pop! Why Do I Make Homemade Salad Dressing? Why do I make my own salad dressing? Honestly, homemade dressings just take minutes to make and they taste so much better. And despite the […]
Winning at All Costs. The Problem with Taste Tests
Many people think that choosing a taste test winning brand makes a lot of sense. After all, don’t we all want better tasting food? But after learning what it takes to be crowned a winner, you may want to think twice before choosing foods that have “won” a taste test. Why are taste tests so popular in the […]
Minions Marketing Madness
Who wins when movies partner with food companies to create marketing promotions? Not you! Case in point, Minions. Yes, you may adore these oddly-cute, yellow creatures and their movies. But you’ve probably seen Bob, Stuart, and Kevin (the lead Minion characters) in many places other than the movie. Yep, they’ve been plastered on all kinds of food products. And […]
Eating Vegetables: The One Healthy Eating Habit Big Food Never Talks About And Why
What’s the one healthy habit you never hear food companies talk about? It’s the power of vegetables and other plants in our diets. Don’t believe me? To help illustrate this point I took a quick look at advertising spending for the past several years, and do you want to guess what percent of spending supported healthy, […]
Super Bowl Ad Brawl: There’s a Much Bigger Issue
Over a quarter of a billion dollars was spent Sunday night on Super Bowl XLVII advertising. With the big game day ranking as the second-largest annual food celebration behind Thanksgiving, it’s no surprise that over 40% of the ads were for food or beverages. And another shocker? Almost all of these ads peddle highly processed, unhealthy products […]
