Minions Marketing Madness

And how you can avoid Minions food marketing tricks!

Who wins when movies partner with food companies to create marketing promotions? Not you!

Case in point, Minions. Yes, you may adore these oddly-cute, yellow creatures and their movies. But you’ve probably seen Bob, Stuart, and Kevin (the lead Minion characters) in many places other than the movie. Yep, they’ve been plastered on all kinds of food products. And if you’re anything like me, you may end up feeling a bit stupid when you fall for one of these food marketing tricks! (Yes, more on that later.)

The Minions movie's food marketing tricks can make you feel stupid after buying processed foods you just don't need and aren't good for you!

 

 

Why do big entertainment companies like to market their films via food?

Obviously movie companies want to make more money off their new releases, but how exactly do food tie-ins work into this formula? Well there are several angles that these entertainment companies are interested in: (more…)

Recipe: Asian Chicken Salad

Bruce Bradley's  delicious blend of salad greens, cilantro, green onions, and almonds makes this salad really pop!I love salads. They’re delicious, easy to make, AND Ben, my son, likes them. Can you say TRIPLE BONUS!!!

One of his all-time favorites is my Asian Chicken Salad. In fact, it’s so popular with Ben and the rest of  my family that over the winter holidays this year, it’s what everyone wanted me to make for one of our dinners together. They had NO arguments from me since this meal is SUPER easy! (more…)

Recipe: Baha Vegetarian Lasagna

A one-dish, Mexican-inspired, vegetarian lasagna made with beans, corn, tomatoes, and tortillas

Baha Vegetarian Lasagna is a one-dish, Mexican-inspired lasagna that comes together quickly thanks to mostly canned and frozen real food ingredients!

This post is by blog team member, Kelly. To learn more about Kelly, check out our team page!


Summer is officially here! While I love to cook for my family, this time of year it can be a challenge to drag myself into the kitchen while everyone else is outside playing and enjoying the beautiful weather. Enter the make-ahead, one-dish dinner! (more…)

Recipe: Grilled Teriyaki Flank Steak

My favorite grilled flank steak recipe ever!

Bruce Bradley's Grilled Teriyaki Flank Steak is super for a relaxed family dinner or entertaining!

One of my favorite parts of summer is getting out on the deck and grilling. It just feels so good to be outside!

Now I don’t cook meat that often, but one of my favorite cuts of beef to grill is flank steak. Lean, affordable, and tender (if cooked right), flank steak is a great option, especially for grilling. And my teriyaki marinade adds SO MUCH flavor that these tender slices of steak will just melt in your mouth with savory deliciousness! (more…)

10 Tips on How to Quit Processed Foods

One size does not fit all when it comes to quitting processed foods

One Size Does Not Fit All When It Comes to Food

Interested in eating healthier? Well, there sure are a lot of different pieces of advice out there. Unfortunately most of it is served up by people trying to sell you something.

And have you ever noticed all the contradicting opinions? It’s really hard to know what to believe!

Well, I’m not a health professional, but I used to market processed foods for a living. And if there’s one thing I know for sure it’s that processed foods are bad news. To hit that point home I’ve been sharing my real food journey over the past several weeks—first sharing why I quit processed foods and then details on how I made my break. To round out this story I thought I’d assemble my Top Ten Tips on How to Quit Processed Foods. Hopefully you’ll find them helpful no matter where you are on your goal to eat healthier! (more…)