Our Mission and Vision

The Mission and Vision for brucebradley.com.

If you don’t have any idea of what you want to accomplish or where you want to go in this world, you don’t stand a very good chance of getting there. That’s why we’ve been very intentional about creating a strong vision and mission for our online community. You see, we’re confident that by working together we can create great things. So although these statements may appear a bit pie-in-the sky, we agree wholeheartedly with Les Brown when he said: “Most people fail in life not because they aim too high and miss, but because they aim too low and hit.”

Our Mission:

Bruce Bradley's mission statement is “We wake up every day to inspire people to overcome this noisy food world, to discover their food values, and to live happier, healthier lives.”

Our hope is that by embracing our values and this mission that we accomplish great things and over time help bring to life our vision.

Our Vision:

The vision for brucebradley.com is: "We will create a community that will embrace a new understanding of health and happiness. In so doing we will craft a unique model for success in the world of food, nutrition, health, and happiness—one measured by compassion, understanding, and discernment versus judgment. One filled with knowledge, tips, tools, and hope versus dictating values, fads, or prescribing some self-serving path. We wholeheartedly acknowledge that everyone is on their own journey and that judgment only serves to isolate people."

Interested in joining us on this amazing journey? We hope so! Then please consider subscribing to our newsletter and sharing our site with your friends and family!


Bruce Bradley

Commenting Policy: Following the advice of a popular blogger, I'm running my blog conversation like it's my living room. Just so you know, I won’t tolerate bad behavior in my living room, and I won’t tolerate it on here. Be respectful, don't be rude, and for goodness sakes, don't post spam or self-promotional comments. For the full lowdown on how we're managing our online community, check out our Commenting Policy. Thanks in advance for adding to the conversation!

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