Writing

Bruce Bradley Is Back!

Hello Again! I'm back to blogging!Hey, there. Bruce Bradley here. It’s been a while since I’ve posted, but before I get back to blogging, I thought I’d share a little bit about what I’ve been up to, why I stopped actively blogging, why I’m coming back, and what you can expect from my blog going forward.

When I started this blog over three years ago, it was all about revealing the truth behind processed foods. I had just written my novel, FAT PROFITS, and it brought to life in an entertaining fashion many of the problems with the food industry. My hope was to use my blog to help punctuate those problems with some real life examples, and get the word out about my book. After all, as one of the only former “Big Food” marketers speaking out against processed foods, I have a really unique perspective to share.

But after blogging for almost two years, I was worn out. While I’m proud of the blog posts I wrote, I was drowning in gloom. Although it’s entirely possible to write non-stop about what’s wrong with our current food system, I finally figured out I’m not wired to work that way. I can’t thrive in a constantly negative world, and I was struggling. What came next, however, was totally unexpected—a series of experiences that have helped me rediscover my passion and a new way to go about sharing it!

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In the Beginning … You Have to DIVE IN

Diving In:  Taking the leap on getting started on any new project can be difficult; Photo by:  BLT's photostream

Diving In: A View From Above Photo by BLT

Where to begin?  When you’re writing, getting started can be tricky.   Writer’s block is a common ailment.  So no matter what your written task or genre, making sure you don’t get paralyzed by those first words is crucial.  Although we all have different ways of preparing to write, regardless of one’s style, at some point all writers must simply dive in and get wet.

Standing atop that diving board can be very lonely.  Sometimes you look down with trepidation.  All you want to do is crawl back down that long ladder to safety, but you hate that feeling of shame as co-workers, friends or family witness your failure.  On other days you appear more confident.  Instead you hold onto the rails of the high dive, check out the view, and pretend.  You make half-hearted attempts to jot down a couple sentences or thoughts, but ultimately you take a pencil dive off the board.  Let’s face it, to be truly successful, you need more than a pencil dive.  Whether it’s a backflip, reverse, or twist, all dives begin with putting your fears aside.  In mastering your fears you’ll be ready for the next steps … learning, practicing, and perfecting your craft.

Starting up any project, written or otherwise, is no different.  If you find yourself stuck, ask yourself “What am I afraid of?”  I asked myself that question this morning.  I’ve been mulling over this blogsite for months now.  Mentally I’ve labelled this time “research,” but if I’m honest with myself, I’ve been afraid to dive in.  So today, right now, I’m taking the plunge.  I’m going to scrap worrying about what people think.  I’m going to let go of what the entire picture looks like.  I’m going to stop figuring out this blog’s greater purpose or direction.  Instead, I’m going to work on what it is right now and begin.  Over time I know it will morph and take shape.  But today I must trust myself and just let it be-come.

What project has you stuck?  What trips you up?  Or if getting stuck isn’t your problem, help the rest of us out and share how you just dive in!

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My Book

FAT PROFIT$ is a suspense-filled thriller set in the heart of the processed food industry. Click below to learn more!

Awards & Recognition

Bruce Bradley Named Food Hero by Allergy Kids Foundation