Leggo My Eggo?

Why we should shelve most ready-made waffles for good!

Leggo My Eggo! I think more than any other commercial of my youth, those three little words were burned into my memory. Why? I’m not exactly sure. Perhaps it’s that two of the three words are totally made up. Or maybe it’s because the ad’s underlying premise of a father taking food from his son caught my attention. 😕

What's in your waffle? Is it healthy? Unfortunately it's probably not!

But what should we think of this whole fuss over a frozen waffle? Is this waffle worth fighting over? No—especially not in a good way.

What’s in Eggo Waffles?

In fact, after looking at what’s in an Eggo Waffle, I think that’s one battle I’d gladly lose. Why? Here’s a quick run-down of what’s in the top-selling Eggo Homestyle waffles: (more…)

Is Organic Food Better For You?

Organic foods are growing like gangbusters, but are they really better for you? Is organic worth the higher cost? There are certainly plenty of opinions on both sides of this debate. In fact, people can get pretty vocal on this topic with responses ranging from some swearing by organic to others calling it a huge scam. What’s the truth? Here’s my take on this hot topic.

Is organic the right choice for you, or is it a complete sham?

So What Does Organic Really Mean?

To really answer the question “is organic food better for you,” I think it’s best to start at the very beginning. That means understanding what the term organic really means when it comes to food. (more…)

Introducing My FREE New eBook—The Ultimate Clean Eating Guide

Learn How to Quit Your Processed Food Habit and Start Eating REAL Food!

I’m so excited to finally be able to share with you my new, FREE eBook, The Ultimate Clean Eating Guide—How to Ditch Processed Foods & Start Eating REAL! I’m embarrassed to say, but this eBook has been in the works for over a year now. I’ve been planning it ever since I returned to blogging last fall. But with lots of different work and family commitments plus plenty of other distractions, I didn’t get to it—until now! Hopefully you’ll agree with me—it’s totally worth the wait!

In Bruce Bradley’s Ultimate Clean Eating Guide this former processed food marketing executive shares why he quit processed foods, how he did it, and outlines tips and steps you can take to lead a happier, healthier life!

Eating Healthy. What Does It Mean?

Our mission is all about inspiring people to eat healthier. But what does “healthy” even mean? Unfortunately we live in a processed food world where so-called healthy foods are anything but good for you. Junk food has been normalized.

Although I’ve written and spoken about these issues in many different places, I wanted to create a quick, easy, and heartfelt guide that could help people jumpstart their real food journey. No scare tactics. No tricks. No fad diet advice. Just honest information that will help you think differently about what you’re eating and encourage you to take some simple steps forward. As I say several times in the book, when it comes to eating healthier, it’s all about progress not perfection!


Are Muffins Healthy?

Are muffins healthy? And what's really in your muffin? Unfortunately most muffin mixes and pre-made muffins are bad news.Muffins and I go way back. When I was just a little kid my mom would take us shopping and for lunch at our local department store, Jordan Marsh. To be honest I don’t remember much more except for the amazing, Jordan Marsh blueberry muffins you could get with your meal. They were so good mom sometimes would buy an extra half-dozen muffins as a treat for us to eat at home. :-)

But are muffins healthy? Unfortunately, no. However, thanks to some misleading marketing many people believe muffins (especially those filled with fruit or bran) are healthy snacks. The simple truth is … sweet baked goods and desserts just aren’t good for you despite what many food companies might say. By definition they’re a treat and that holds true for muffins as well.

So why did I share I whole-wheat muffin recipe a couple of weeks ago? I don’t think baking up the occasional batch of muffins is a criminal act. Unfortunately, the story behind many of the store-bought options can get pretty ugly! (more…)

10 Tips on How to Quit Processed Foods

One size does not fit all when it comes to quitting processed foods

One Size Does Not Fit All When It Comes to Food

Interested in eating healthier? Well, there sure are a lot of different pieces of advice out there. Unfortunately most of it is served up by people trying to sell you something.

And have you ever noticed all the contradicting opinions? It’s really hard to know what to believe!

Well, I’m not a health professional, but I used to market processed foods for a living. And if there’s one thing I know for sure it’s that processed foods are bad news. To hit that point home I’ve been sharing my real food journey over the past several weeks—first sharing why I quit processed foods and then details on how I made my break. To round out this story I thought I’d assemble my Top Ten Tips on How to Quit Processed Foods. Hopefully you’ll find them helpful no matter where you are on your goal to eat healthier! (more…)