Introducing My FREE New eBook—The Ultimate Clean Eating Guide

Learn How to Quit Your Processed Food Habit and Start Eating REAL Food!

I’m so excited to finally be able to share with you my new, FREE eBook, The Ultimate Clean Eating Guide—How to Ditch Processed Foods & Start Eating REAL! I’m embarrassed to say, but this eBook has been in the works for over a year now. I’ve been planning it ever since I returned to blogging last fall. But with lots of different work and family commitments plus plenty of other distractions, I didn’t get to it—until now! Hopefully you’ll agree with me—it’s totally worth the wait!

In Bruce Bradley’s Ultimate Clean Eating Guide this former processed food marketing executive shares why he quit processed foods, how he did it, and outlines tips and steps you can take to lead a happier, healthier life!

Eating Healthy. What Does It Mean?

Our mission is all about inspiring people to eat healthier. But what does “healthy” even mean? Unfortunately we live in a processed food world where so-called healthy foods are anything but good for you. Junk food has been normalized.

Although I’ve written and spoken about these issues in many different places, I wanted to create a quick, easy, and heartfelt guide that could help people jumpstart their real food journey. No scare tactics. No tricks. No fad diet advice. Just honest information that will help you think differently about what you’re eating and encourage you to take some simple steps forward. As I say several times in the book, when it comes to eating healthier, it’s all about progress not perfection!


Are Muffins Healthy?

Are muffins healthy? And what's really in your muffin? Unfortunately most muffin mixes and pre-made muffins are bad news.Muffins and I go way back. When I was just a little kid my mom would take us shopping and for lunch at our local department store, Jordan Marsh. To be honest I don’t remember much more except for the amazing, Jordan Marsh blueberry muffins you could get with your meal. They were so good mom sometimes would buy an extra half-dozen muffins as a treat for us to eat at home. :-)

But are muffins healthy? Unfortunately, no. However, thanks to some misleading marketing many people believe muffins (especially those filled with fruit or bran) are healthy snacks. The simple truth is … sweet baked goods and desserts just aren’t good for you despite what many food companies might say. By definition they’re a treat and that holds true for muffins as well.

So why did I share I whole-wheat muffin recipe a couple of weeks ago? I don’t think baking up the occasional batch of muffins is a criminal act. Unfortunately, the story behind many of the store-bought options can get pretty ugly! (more…)

10 Tips on How to Quit Processed Foods

One size does not fit all when it comes to quitting processed foods

One Size Does Not Fit All When It Comes to Food

Interested in eating healthier? Well, there sure are a lot of different pieces of advice out there. Unfortunately most of it is served up by people trying to sell you something.

And have you ever noticed all the contradicting opinions? It’s really hard to know what to believe!

Well, I’m not a health professional, but I used to market processed foods for a living. And if there’s one thing I know for sure it’s that processed foods are bad news. To hit that point home I’ve been sharing my real food journey over the past several weeks—first sharing why I quit processed foods and then details on how I made my break. To round out this story I thought I’d assemble my Top Ten Tips on How to Quit Processed Foods. Hopefully you’ll find them helpful no matter where you are on your goal to eat healthier! (more…)

How I Quit Processed Foods

My personal story about how I quit eating processed foods

Bruce Bradley, a former food marketing exec, shares his personal story about how I quit eating processed foods.A couple of weeks ago I shared my story about why I decided to stop eating processed foods. I often call it my junk food “break-up” because in many ways we all have a complex relationship with food.

Personally, culturally, and physically food plays a powerful role in our lives. And as anyone who has tried making changes to their diet knows, breaking away from your routine can be challenging to say the least. In fact, it’s a lot like a divorce—something else with which I unfortunately have some firsthand experience.

My history with healthy eating

My path to eating and living a healthier life started years before real food entered the picture. In my early thirties I found myself out of shape, gaining weight, and stressed. My health was going in the wrong direction, and it finally got to the point where I was ready to do something about it.

Running and working out were my saviors. In the process of getting in better shape, I started listening to my body more. Food-wise that meant eating more fruits and vegetables, less snack foods, and minimizing sweets. That said, I had totally bitten the hook about “healthy” processed foods, so plenty of leanwashed foods were still in my diet.

How I quit processed foods

It wasn’t until my forties hit that I realized I wasn’t doing enough. (more…)

A Guide to REAL Whole Grains Part Two

This post is by blog team member, Kelly. To learn more about Kelly, check out our team page!


Learn how can you get more REAL whole grains in your diet!
Grains get a bad rap in some circles these days, but not all grains are created equal. In Part One of my Real Whole Grains Cooking Guide I covered what constitutes a REAL whole grain and shared tips for cooking 8 Great Grains. Now if you’re looking for some easy and delicious ways to incorporate more of these healthy grains into your diet, today’s post is for you!

Most real whole grains are actually pretty versatile. You can eat them hot or cold, in a soup, on a salad, as a side dish, or as a base for all sorts of main dishes. One of my favorite ways to eat real whole grains is by tossing them together with different combinations of greens or other veggies, some nuts or seeds, maybe a little cheese, and a simple homemade vinaigrette. I call these meals “greens & grains” and the concoctions to experiment with are endless. So today I’m sharing a little nutrition info, some nourishing and delicious “greens & grains” combinations as well as other ideas for enjoying these eight real whole grains. (more…)