I’m Back!

Hello Again! I'm back to blogging!Hey, there. Bruce Bradley here. It’s been a while since I’ve posted, but before I get back to blogging, I thought I’d share a little bit about what I’ve been up to, why I stopped actively blogging, why I’m coming back, and what you can expect from my blog going forward.

When I started this blog over three years ago, it was all about revealing the truth behind processed foods. I had just written my novel, FAT PROFITS, and it brought to life in an entertaining fashion many of the problems with the food industry. My hope was to use my blog to help punctuate those problems with some real life examples, and get the word out about my book. After all, as one of the only former “Big Food” marketers speaking out against processed foods, I have a really unique perspective to share.

But after blogging for almost two years, I was worn out. While I’m proud of the blog posts I wrote, I was drowning in gloom. Although it’s entirely possible to write non-stop about what’s wrong with our current food system, I finally figured out I’m not wired to work that way. I can’t thrive in a constantly negative world, and I was struggling. What came next, however, was totally unexpected—a series of experiences that have helped me rediscover my passion and a new way to go about sharing it!

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Sweetmyx is a new sweetness enhancerReducing the amount of sugar in our diet undoubtedly improves our health. However for the processed food industry, increased consumer concern over sugar is one of the top threats to their profits. After all Big Food is highly dependent on sugar to make its products taste better and drive cravings that keep people coming back to buy more and more.

To address this challenge food and beverage companies have been on the hunt for a silver bullet to cure their sugar addiction. One company that Big Food has enlisted for support is Senomyx, an American biotech firm that creates additives that change how our food tastes and smells. By mapping the tongue and using its proprietary technology to understand what chemicals trigger our taste receptors, Senomyx has created a pipeline of artificial and natural additives that they hope will transform the foods we eat and drink. The question is, are these additives safe? And given the processed food industry’s track record, will we even know what’s being added into our food? Continue Reading >>

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Losing Faith: One Mom’s Frustration With Cause Marketing

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What do you get when you mix big food and beverage companies with non-profit organizations that are desperate for cash? Yes, cause marketing (sigh!). If you’ve been following my blog for a while, you’ve probably already heard me express concerns. And while the dastardly practice of linking health-related causes to unhealthy products is still quite active as this National Heart Month can attest, I’m optimistic that change is in the air.

“Why,” you may ask? More and more people are starting to speak up. In fact, when I researched my post about Pinkwashing last fall, I learned there are entire efforts like Think Before You Pink that are fighting to protect their cause from loosing relevancy at the hands of frivolous, misleading promotions. And when a mom recently wrote me about her family’s experience with food, health, and cause marketing, I couldn’t resist asking her to share her story. Continue Reading >>

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Super Bowl Ad Brawl: There’s a Much Bigger Issue

superbowladbrawlOver a quarter of a billion dollars was spent Sunday night on Super Bowl XLVII advertising. With the big game day ranking as the second-largest annual food celebration behind Thanksgiving, it’s no surprise that over 40% of the ads were for food or beverages. And another shocker? Almost all of these ads peddle highly processed, unhealthy products that make our already bulging waistlines even bigger.

There’s no doubt that corporate giants dominate TV’s food advertising. But one of the more subtle yet influential ways these companies manipulate our conversations about food is found hidden in the drama over an ad that didn’t air during the Super Bowl. Continue Reading >>

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Weight Loss Carpetbaggers

Weight Loss Can Be Challenging

Well they’re doing it again. When the New Year rolls around, Big Food companies start peddling their insane weight loss programs filled with leanwashed, “healthy” food options. It’s pretty ironic if you think about it–the very same processed food companies that mislead us into eating more and more empty calories then turn around and sell us even more processed foods that pretend to help us lose weight. Much like the carpetbaggers who went South for political and financial gain after the Civil War, these weight loss carpetbaggers don’t really solve any problems. They just profit from them. Continue Reading >>

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My Book

FAT PROFIT$ is a suspense-filled thriller set in the heart of the processed food industry. Click below to learn more!

Awards & Recognition

Bruce Bradley Named Food Hero by Allergy Kids Foundation